The Champions League is now being watched by viewers all over the world. With the tournament, the opportunity for advertisers has now increased. Hence, the Ad Rates Surge in Champions League 2025-26.
This creates a great cost of the tournament, creating an impact on broadcasters as well as advertisers. Basically, this will also help in the visibility of advertisements, as the tournament is now growing across the world.
Ad Rates Surge in Champions League 2025-26
The Champions League is making brilliant changes in the game. Basically, the tournament is introducing a new format, which brings big games at the start. Hence, there will be 36 teams playing in the league stage. After that, the round of 16 and other rounds will lead to the finals.
Meanwhile, this new format has brought more focus on the round of 16 and the knockout stages, and there will be more viewers. Hence, due to more viewership, the advertising slot cost is increasing rapidly.
In addition, brands are willing to pay higher charges for the slots for the visibility of their brand globally. In addition, broadcasting and advertising are a perfect way to capitalize on the match.
What Brands Pay for Big Round of 16 Matches
The Round of 16 and knockouts are intended to be the most viewed in the league. Hence, big brands are ready to pay a huge amount to secure an advertisement. Basically, more viewership means more visibility, because of which the prices are high.
Meanwhile, the prime TV ad spot during the Round of 16 costs between €150,000 and €250,000 per 30-second slot in crucial markets like the UK. Brands try to get the slots during pre-match, half-time, and post-match, which are the most expensive.
On the other hand, stadium advertising on the LED pitchside board on the central side costs between €300,000 and €500,000 per match. In the case of boards with less visible locations, they cost around €100,000 to €300,000 during the round of 16.
The Social Media Activations Brand values at €300,000 to €2 million for social media campaigns. Meanwhile, secondary placements like branded segments on broadcast have a price depending on packages negotiated with UEFA and broadcasters.
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