Streaming vs TV: Who earns more revenue in the Asia Cup 2025? This might be a doubt for many viewers. 9th September is the starting date for the Asia Cup 2025. All the matches which be played in Dubai as well as Abu Dhabi in the United Arab Emirates. 28th September is the date of the final of the Asia Cup. This is the 17th edition of the Asia Cup, and India is the defending champion.
Broadcasters are the ones who bring the matches live to the fans who are not present in the stadium. The fans can watch the match online as well as on television. Sony Sports Network is the official broadcaster for the Asia Cup.
They have a deal worth $170 million and it will go on till the 2031 edition. Sony LIV, as well as the FanCode application, will do the live streaming of the matches in India. The viewers need to buy a subscription as the live streaming is not free.
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Streaming vs TV: Which Platform Will Yield Higher Revenue for the Asia Cup 2025?
TV revenue
There are different channels with different languages’ commentary on the Sony Sport Network, which will telecast the Asia Cup matches on television. The estimated amount generated from the TV for telecasting the Asia Cup 2025 matches is ₹200 crores. Basically, the viewers need to purchase the subscription from their cable operator for the same.
Showing your brand advertisement for 10 seconds during the Asia Cup 2025 matches will cost around ₹13 lakhs to ₹16 lakhs. This will be the amount per ad. There are also sponsorship packages for advertising on television, which can cost the brand around ₹12 crores to ₹19 crores.
Streaming revenue
Basically, the revenue generated from the live-streaming of the Asia Cup 2025 matches is the same as the TV revenue. It is estimated at ₹200 crores. The live streaming will be done through the Sony LIV application as well as their website.
This is more convenient for the viewers as they can watch from anywhere on their mobile phone. It just requires a stable internet connection.
There are different modes in which an advertisement can be shown during live streaming. First is through a 10-second pre-roll ad, which can cost around ₹750, and the second is a 10-second mid-roll ad, which can cost around ₹600.
There are also TV-connected ads, which can cost around ₹1200. The sponsorship packages for live streaming can be around ₹15 crores to ₹30 crores.
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