After two years, the Asia Cup is back, and it will be the 17th edition of the competition. Basically, the Asia Cup 2025 will start on 9th September and will end on 28th September. The United Arab Emirates will host all 19 matches of the Asia Cup 2025. Certainly, the Asia Cup 2025 Digital Streaming Revenue of Sony LIV is around $42 million in India.
Practically, it is not possible for every fan supporting their country in the Asia Cup to come and watch the matches live in the United Arab Emirates. Eventually, the broadcaster makes things easy for the fans by streaming the matches live on their platform. Each country has a different broadcaster that has the rights to stream the matches of the Asia Cup 2025.
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Asia Cup 2025 Digital Streaming Revenue: SonyLiv and more
Sony Sports Network is the official broadcaster of the Asia Cup 2025 in India. They have a deal with the organiser till the 2031 edition of the Asia Cup. Eventually, around $170 million is the amount that the deal is locked at between the Asian Cricket Council and Sony Pictures Networks India.
One of the primary reasons for Sony LIV generating revenue through digital streaming is through subscriptions. There is a monthly subscription that will cost you ₹399, whereas a yearly subscription costs ₹1499. If you just want to watch it from your mobile, it will cost ₹699 yearly.
This also allows you to watch other sports as well during this subscription period. Commercial ads also generate a lot of revenue, as it is ₹750 for a 10-second pre-roll ad and ₹600 for a 10-second mid-roll ad.
PTV Sports will broadcast all Asia Cup 2025 matches in Pakistan. Basically, the media rights of Pakistan are somewhere around $2.5 million. Pay-Per-View, Rights & Licensing Deals, Special or marquee events, Sponsorship & Brand Partnerships, and Affiliate & Merchandising are other sources from which revenue is generated from digital streaming of the Asia Cup 2025.
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