Virat Kohli surely is one of the richest athletes in India. He has more than 273 million followers on Instagram. This ranks him in third place for the most followed sportsperson on Instagram, below Cristiano Ronaldo and Lionel Messi. This surely reflects his brand value as well. Let us have a look at the Top 7 High-Value Assets That Make Up Virat Kohli’s Wealth Portfolio.
Top 7 High-Value Assets That Make Up Virat Kohli’s Wealth Portfolio
When we look at the net worth of Virat Kohli, he has surely reached a mark that many dream of. According to reports, Virat Kohli has a net worth of over INR 1,000 crores. This amount is surely on the basis of his brand endorsements, investments, business ventures, and many more. He is surely one of the best in the business when it comes to his face value.
Brand Endorsements
Every brand wants Virat Kohli to be their face as he brings a lot of things with him. One of the biggest brand endorsements that Virat Kohli has done is surely with Puma. Both agreed on an eight-year deal worth ₹110 crore. He also endorses the MRF brand as he uses their sticker on his bat. MRF pays Virat Kohli ₹12.5 crore per year. Apart from this, Virat Kohli also has brand endorsements with Audi India, Blue Star, Duroflex mattresses, American Tourister luggage, Vivo, and many more.
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Startup Investments
This is surely the generation where a lot of personalities want to invest in start-ups. Virat Kohli invested around ₹2.5 crore in Digit Insurance along with his wife in 2020. This year, he invested ₹40 crore in Agilitas Sports, which will help his brand One8 grow even more. He again, with his wife Anushka Sharma, invested in Blue Tribe Foods.
Chisel Fitness Chain
We all know how fond Virat Kohli is of his fitness. Basically, it is the reason why he is what he is today. He opened Chisel in 2015. They plan they open 75 fitness centers in three years. The total investment will be around ₹190 crore. This was a partnership with Chisel Fitness and Cornerstone Sport & Entertainment.
One8 Brand and Venture
Virat Kohli himself owns a brand that is very popular. The name of the brand is One8, the number that he wears on his jersey. They have a restaurant chain in many cities of India, including Mumbai, Delhi, Kolkata, Bangalore, and Jaipur. One8 also had a collaboration with Puma, which boosted their sales as well in 2019. They also have fragrances, men’s innerwear, and a kids’ apparel line.
Real Estate Portfolio
There are a lot of properties that Virat Kohli owns, and the properties are not only in India but also outside India. He owns a 0,000-square-foot home in DLF Phase-1, which is worth ₹80 crore. Virat Kohli also has an apartment in Mumbai, which is valued at ₹34 crore. He also has a villa in Alibuag, which has a value above ₹19 crore.
Sports Team Ownership
Apart from cricket, Virat Kohli also loves other sports. He owns a team, FC Goa, in the Indian Super League. Virat has a total of 12% stake. Virat Kohli is also the owner of Team Blue Rising, which plays the E1 World Championship. Apart from this, he has also invested in teams such as the UAE Royals tennis team and Bengaluru Yodhas in the Pro Wrestling League.
Wrogn Fashion Brand
Everyone knows how closely Virat Kohli is connected to fashion, as we can figure that out by his sense of style in parties, airports, and more. Virat Kohli is basically the co-creator of the clothing brand Wrogn. The brand had some financial problems, which is the reason Aditya Birla Fashion and Retail acquired a significant stake in the company.
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