Whether it be an ICC event or an Asia Cup competition, the tournament is incomplete without an India vs Pakistan Match, and check here Ad Revenue in Asia Cup 2025. In this edition of the Asia Cup, we will see India playing Pakistan on the 14th of September at the Dubai International Cricket Stadium. The match will start at 6:30 PM local time, whereas it will be 8 PM as per the Indian Standard Time.
It is fair to say India has always dominated Pakistan in big tournaments and has always found a victory. This is surely one of the most-watched games. This time, there are chances we can see India playing Pakistan thrice if both teams perform as required. India has won more titles than Pakistan, whether it be senior team titles or in the under-19 category.
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India vs Pakistan Match: Why It Generates the Highest Ad Revenue in the Asia Cup 2025
The rivalry between India and Pakistan started way back in the 1950s. There are a lot of things between the countries, far beyond cricket. Also, there have been times when the geographical tensions have risen among the countries.
One of the primary factors leading to the highest ad revenue in the India vs Pakistan Match is the viewership. A lot of viewers watch cricket from India, whether it be a young boy or an old man. If we look beyond India and Pakistan, this match is watched all around the world.
The India vs Pakistan 1CC World Cup 2011 semi-final had more than 495 million viewers across the world, whereas the ICC 2017 Champions Trophy final had more than 400 million viewers.
Apart from the viewership, the sponsorships also help in generating a lot of ad revenue. As the viewership, year by year, is increasing, the sponsors especially want to be a part of the match. This also results in a high amount charged by the organisers for being a sponsor in this match.
We will hardly see a stadium where the tickets are not sold out for the India-Pakistan match. Surely the competition doesn’t matter, as the rivalry is one of the most heated ones. The fans who come to watch the match would surely see the advertisements, which make them get the brand product more compared to what they see online. All of this led to more sponsors and generated a lot of revenue.
India-Pakistan Advertising Rates
Eventually, the estimated advertising revenue of the Asia Cup 2025 can be around ₹1,000 crore and ₹1,250 crore. This can surely go above, considering we have an India vs Pakistan game. Basically, a 10-second advertisement for television can be around ₹13 lakhs to ₹16 lakhs.
On the same hand, for digital streaming, it can cost around ₹750 for a 10-second pre-roll ad and ₹600 for 10 10-second middle roll ad. It can be slightly high for the India vs Pakistan match.
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