The Asia Cup is one of the biggest cricket tournaments in Asia. Basically, bringing Asia’s top teams together. With top teams like India and Pakistan playing, the tournament gets a lot of views around the world, witnessing growth. For instance, comparing the Asia Cup 2023 vs 2025 itself will show great growth.
In addition, because of the massive success of the Asia Cup over the years, it has seen growth and created a huge impact on Business trends. Hence, the Asia Cup started as a regional tournament, but now it has become an event followed globally.
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Comparing Asia Cup 2023 vs 2025
The Asia Cup has seen massive growth worldwide. After the 2023 season of the tournament, there have been major changes in the growth and business trends. Basically, this change has brought new media rights deals, brilliant sponsorship, and high advertising rates.
In addition, the rising tension between India and Pakistan is attracting more viewership than ever. This fixture alone has increased the ad rates by 25-50% higher than other matches. In other words, it is a perfect strategy by the ACC for growth and monetization.
Revenue Growth and Business Trends
The major part of the revenue will be coming from big changes in streaming platforms and advertising. Basically, the 2023 season featured on Disney Hotstar. The contract ran from 2016 to 2023 for USD100 million.
As of the 2025 season, we will be operating under the new deal of seven years that will run till 2031. The deal is valued at around USD170 million, a 70% increase from the Sony Pictures Network India. This deal brings revenue stability for the ACC.
In addition, the sponsorship has seen a great change from 2023 to 2025. During the 2023 season, fantasy apps like Dream11 were the sponsors of the tournament. However, later, due to India’s ban, the USD44 million deal was banned.
Currently, the season is sponsored by brands like DP World, Wonder Cement, Haier, Hero MotoCorp, and Beyond Developments. The media buyers can estimate alone to generate ₹1,100-₹1,200 crore in revenue.
Overall, the 2025 season may see a revenue growth of around 20-25%. This is all because of the Business trends adopted by the ACC and new deals by the officials.
Also Check: Who Benefits More Financially – Host Country or Cricket Boards in Asia Cup 2025?
