The Asia Cup 2025 has started with a thrilling T20I. With the season starting and changes in the sponsorship, the tournament is going through a change in revenue. In addition, the Asia Cup 2025 Advertising Rates have also seen a great increase due to this change.
The tournament has a global reach, which basically provides a huge platform for advertisements. It is a very high-value investment for the advertisers. In addition, due to the India-Pakistan conflict, the prices may rise even higher.
In other words, it is a great opportunity for the brands to partner with the ACC because of the viewership of the Asia Cup.
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Asia Cup 2025 Advertising Rates: Cost of a 10-Second TV Spot
After the 2023 season, the Asia Cup has made some brilliant strategic changes related to sponsors, advertisement, and monetization. It is a major event before the 2026 T20 World Cup, which has an impact on the tournament, attracting more advertisers with interest.
Basically, the television advertisement pricing strategy is built according to the viewership of each match. The cost of a 10-second ad between matches will be priced as per the audience size and engagement.
Meanwhile, the 10-second ad price that will involve the national team will be set at a range of ₹14 – ₹16 lakhs. On the other hand, matches that attract higher viewership, like India vs. Pakistan, will get up to ₹16 lakhs. Such rivalries often create great profits.
In India, the media rights for the television and digital platforms are held by the Sony Pictures Network India for seven years, which means the deal will go on till 2031. The deal is valued at around USD 170 million.
These changes will generate great revenue for the 2025 season. In addition, it will increase global viewership, giving a reflection of a clear, high-value sports economy worldwide.
Also Check:Comparing Asia Cup 2023 vs 2025: Revenue Growth and Business Trends
