Sony LIV Aims to Double Subscribers Via Asia Cup 2025 as they are the official broadcaster for live streaming the matches. The Asia Cup 2025 will happen in the United Arab Emirates starting from the 9th of September. Eventually, the final will be on 28th September at the Dubai International Cricket Stadium.
Basically, the Sony Sports Network is the official broadcaster for not only the Asia Cup 2025 but also till the 2031 edition. They have a deal worth $170 million. The total revenue that the Sony Sports Network will generate from the Asia Cup 2025 matches is around $45 million. It will be around $23.5 million through live-streaming, whereas it will be the same for the live telecast on TV.
Sony LIV Aims to Double Subscribers Via Asia Cup 2025: How OTTs Are Rising with Sports Events
The Sony LIV application, as well as the website, will bring live streaming to the fans who will watch the match from their home and not travel to the UAE. Basically, the fans can buy a one-month subscription, which will cost ₹399. At the same time, ₹1499 is the price for a yearly subscription. There is also one option for just watching it on a mobile phone, which will cost ₹699 for a yearly subscription. The FanCode platform also live streams the Asia Cup 2025 matches.
If the viewers buy a subscription for a year, then apart from the Asia Cup 2025, there are other sports that they get access to. All matches of the UEFA Champions League 2025/2026 season will also be available to watch. The Sony LIV application has also added more than 20 new shows to its platform. Ten of them are Hindi shows, whereas 12 of them are regional shows.
The live-streaming makes it easy for the fans to watch the match from the Sony LIV application. Just a stable data connection is required. With a smartphone, the viewer can watch it from anywhere, as live telecasting is not available everywhere.
