There are a lot of sponsors of the Asia Cup 2025 that have made the tournament possible. What is the Asia Cup 2025 Sponsorship ROI? This is the primary question. This is the 17th edition of the Asia Cup, as the United Arab Emirates will be the host. The tournament starts on the 9th of September, whereas the big final is on the 28th of September.
DP World is the title sponsor for the Asia Cup 2025. Apart from them, there are two silver sponsors for the Asia Cup 2025 as well. Groww and Havells are the silver sponsors. Hero FinCorp, Wonder Cement, Haier, Royals Stag, Asian Paints, Spinny, Hero MotoCorp, and BEYOND Developments are the official partners of the Asia Cup 2025.
Sponsorship ROI: How Brands Benefit from Investing in Asia Cup 2025
The highest rate of interest through the sponsorship has to go to the title sponsor. They are basically highlighted everywhere, and DP World, which is a company from Dubai, is the title sponsor for the Asia Cup 2025. Their deal with the Asian Cricket Council is to be the title sponsor till the 2031 edition. Apart from them, the silver sponsors can get a little less ROI than the title sponsor.
Surely, there are a lot of benefits the sponsors get by sponsoring such events. One of the key benefits is their brand awareness. There are a lot of fans who visit the stadium and can see their brand on the boundary line, scoreboard, and surely at the entry gate. Eventually, there are also a lot of stores that provide free samples to the fans, and once they can use it, then it also increases the brand trust and customer lifetime value. This helps the brand to stand out among its competitors. Particularly, the brand also gets media exposure, and the value of the brand increases.
The kit sponsors for a team also enjoy a lot of benefits, as the fans tend to purchase the kit their favourite player is wearing, which surely helps in boosting the sales. A team has quite a lot of sponsors on their jersey; eventually, the shirt sponsor is the main one. The social media, as well as the website of both the brand and team, also get a lot of traffic.
