UFC
By Aniket Kuila
April 10, 2025
10. Israel Adesanya
$4 million. "The Last Stylebender" adds charisma and title reign to enter partnership deal with big brands (Puma) to get rich during high profile purse fights.
9. Michael Bisping
$9 million. That's a lot of years of fighting all rolled up into a title, plus a commentary career with UFC, which offered pretty good visibility and remuneration.
8. Alistair Overeem
$10 million. The veteran heavyweight fought around the highest levels for many years, and really earned quite a lot of cash in most of the major promotions.
7. Anderson Silva
$14 million. "The Spider" made big PPV bonuses and fight purses from exciting finishes and a long mid-division title reign.
6. Ronda Rousey
$ 14 M. From glorifying the UFC, she became a household name by taking on movie roles and lucrative WWE contracts.
5. Jon Jones
$15 million. With plenty of fight money earned over controversies at the end, the skill and being the light-heavyweight kingpin for so long brought huge amounts of cash.
4. Georges St-Pierre
$20 million. "GSP" turned out to be great for marketability and sponsored riches while parading with title reigns (Hayabusa fronted, etc.) and PPV points.
3. Brock Lesnar
$20 million. Very rarely would he be a draw in WWE & UFC; his big-time contracts & PPV shares came according to that drawing capacity. Other sources of income include endorsements.
2. Khabib Nurmagomedov
$40 million. Endorsements, Eagle FC promotion, and shrewd investments from this unbeaten champ guarantee his money, and this will continue growing beyond his retirement.
1. Conor McGregor
$200 million. The sublicense sale of "Mystic Mac" Proper Twelve was perhaps its most successful incentive, already feeding a heavyweight list of fight purses and endorsements.