Football
By Aniket Kuila
10. Heineken & Budweiser
UCL, FIFA World Cup, and the Premier League are rewarded by Heineken and Budweiser—iconic matchday beers that have become inextricably entwined.
9. Manchester United
Even with performances resulting in poor showings on the pitch, Manchester United continues to be a leading footballing brand with global reach and big sponsorship.
8. Qatar Airways
FIFA Qatar Airways sponsors UCL PSG state-owned mafia's world war of soft power and global branding through the world of football.
7. Visa & Mastercard
With FIFA and UCL sponsorships under their belt, Visa and Mastercard are reigning over football finance, creating frictionless transactions.
6. Coca-Cola
Coca-Cola has worked as a FIFA partner since 1978, and continues to have a global presence at men’s and women’s World Cups and club events, representing football’s universal appeal.
5. EA Sports FC
As the Premier League’s lead partner and the creator of football’s most-played video game, EA Sports FC helps shape the digital fan experience.
4. Real Madrid
Real Madrid is football's biggest club brand with € 1 B+ revenue, Adidas kits, and a global fanbase, making it a commercial & sporting icon.
3. Puma
Puma not only won the Premier League ball deal, sponsors Man City & Neymar, but is emerging as a serious global football branding threat.
2. Adidas
Adidas counters with Nike’s Real Madrid & Man United kits, lifetime Messi contract, and Champions League ball rights, leaving them with Liverpool from Nike in 2025.
1. Nike
They Get The Soccer Movement Nike is #1 Soccer Brand in Kit Deals for the Best Clubs, Ronaldo & Mbappé Endorsing, Boot Innovation, yet Lose PL Ball Rights