Top 10 Effects of India’s Gaming Law on Sponsorships in Asia Cup 2025
By Aniket Kuila | September 15,2025
Dream11 was the main sponsor of the Indian team, but they lost it because of the new law.
(Image: ChatGpt)
The team went to the Asian Cup sporting an unsponsored jersey; it is indeed a rare sight.
(Image: ChatGpt)
This has created a huge loss for the cricket board, BCCI, in terms of revenue from Dream11's sponsorship.
(Image: ChatGpt)
The BCCI had to find a new advertiser on an urgent basis while opening up a new bidding process.
(Image: ChatGpt)
The new law has made it very clear that a company linked directly or indirectly with online money games cannot be taken as a title sponsor.
(Image: ChatGpt)
The law keeps away advertisements of this kind of game, which thus affects the promotion, be it TV or online.
(Image: ChatGpt)
The ban affects not just cricket but also other sports leagues that were sponsored by gaming companies.
(Image: ChatGpt)
Gaming companies' individual endorsement deals for some players are now at stake for money.
(Image: ChatGpt)
This ban now pushes the sports leagues to outsource their sponsorships to new sectors like consumer goods or technology.
(Image: ChatGpt)
The new law creates uncertainty for both gaming companies and sports, leaving the future of sponsorships in question.
(Image: ChatGpt)
Explore The Top 10 Change-Makers in Brand Partnerships for Asia Cup 2025. For more you can check out our more stories features button