OTT Bundles and Telecom Plans: How Operators Are Using Asia Cup to Drive Subscriptions
By Aniket Kuila | September 15,2025
Asia Cup 2025 will be live-streamed by the SonyLIV app and website, and Fancode in India.
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There are only six OTT bundles to watch the Asia Cup 2025 with their telecom plans for the Asia Cup 2025.
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Jio is using a low-cost package for ₹77 free with SonyLIV and a little data to attract new subscribers. Hopefully, these customers will upgrade to costlier packages.
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Airtel aims at the midrange segment and has "Cricket Packs" that bundle SonyLIV and extra data, which come into effect from ₹100.
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Vi offers SonyLIV in many plans, from cheap prepaid to expensive postpaid, for a wide range of customers.
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Connect Broadband offers a free 7-day pass for SonyLIV, trying to get customers to try their combined internet and entertainment services.
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Vi has plans that promise a lot of data, that is, ₹449 and ₹ 979, in an attempt to hold their 4G users from moving to another company.
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BSNL is marketing a low-cost ₹151 "BiTV Premium Pack" that packs in many streaming services and TV channels, therefore, making it a cheap option.
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