Football

From Boots to Glory: The 10 Hottest Football Brands Fans Are Obsessed With in 2025

By Aniket Kuila

10. Heineken & Budweiser

UCL, FIFA World Cup, and the Premier League are rewarded by Heineken and Budweiser—iconic matchday beers that have become inextricably entwined.

9. Manchester United

Even with performances resulting in poor showings on the pitch, Manchester United continues to be a leading footballing brand with global reach and big sponsorship.

8. Qatar Airways

FIFA Qatar Airways sponsors UCL PSG state-owned mafia's world war of soft power and global branding through the world of football.

7. Visa & Mastercard

With FIFA and UCL sponsorships under their belt, Visa and Mastercard are reigning over football finance, creating frictionless transactions.

6. Coca-Cola

Coca-Cola has worked as a FIFA partner since 1978, and continues to have a global presence at men’s and women’s World Cups and club events, representing football’s universal appeal.

5. EA Sports FC

As the Premier League’s lead partner and the creator of football’s most-played video game, EA Sports FC helps shape the digital fan experience.

4. Real Madrid

Real Madrid is football's biggest club brand with € 1 B+ revenue, Adidas kits, and a global fanbase, making it a commercial & sporting icon.

3. Puma

Puma not only won the Premier League ball deal, sponsors Man City & Neymar, but is emerging as a serious global football branding threat.

2. Adidas

Adidas counters with Nike’s Real Madrid & Man United kits, lifetime Messi contract, and Champions League ball rights, leaving them with Liverpool from Nike in 2025.

1. Nike

They Get The Soccer Movement Nike is #1 Soccer Brand in Kit Deals for the Best Clubs, Ronaldo & Mbappé Endorsing, Boot Innovation, yet Lose PL Ball Rights